# Darren Cornwell — Irregular Activity

> Design leader with 20+ years building and running enterprise UX, product, and design teams. Based in Austin, TX. VP Creative & Design at Tucows. Co-founder of Elephants Can't Fly.

## About

Darren Cornwell is a design leader with experience across film and television (BBC, ITV, Channel 4), domain registrars (Brandsight, Uniregistry), enterprise software (GoDaddy, Tucows), and independent consulting.

He is known for building design organisations, shipping North Stars and design systems at scale, and running workshops on vision and storytelling through his consulting practice Elephants Can't Fly.

## Contact

- Email: darren@irregularactivity.co.uk
- LinkedIn: https://www.linkedin.com/in/darrencornwell
- Location: Austin, TX

## Career

- VP, Creative & Design — Tucows (Dec 2023–Present)
- Senior Director, Product Design — GoDaddy (Jan 2022–Apr 2023)
- Director, UX Design — GoDaddy (Apr 2020–Jan 2022)
- Director, Products — Uniregistry (Feb 2018–Apr 2020)
- Director, Design — Brandsight (Jun 2016–Feb 2018)
- Film, storytelling & early design — BBC, ITV, Channel 4, independent film (2000–2016)

## Ventures

- **Become a Better Designer** (becomeabetterdesigner.com) — Practical design education: craft, communication, career, leadership, AI, ethics.
- **Elephants Can't Fly** (elephantscantfly.com) — Design consulting and workshop practice. Multi-day sessions on vision, North Stars, and storytelling. Co-founded with Heidi Finn.

## Pages

- /        — Homepage with bio, impact stats, and overview
- /work     — Full career timeline with context and impact
- /ventures — Side projects: Become a Better Designer and Elephants Can't Fly
- /contact  — Contact details and what Darren is open to