→ A principle I’ve worked by since 2001.
I’ve built my career on choosing the story worth telling. From GoDaddy, Uniregistry, Tucows, and the BBC to consulting with Amazon, Nike, and Apple, I’ve led teams through uncharted challenges, explored bold ideas, and turned them into real-world impact.
I believe design isn’t just about outcomes, it’s about journeys. It’s about navigating complexity, uncovering clarity, and shaping experiences that leave people better than we found them.
What I bring.
→ Enterprise UX & Product Strategy grounded in real-world results
→ Global Team Leadership that inspires, empowers, and scales
→ Design Systems that simplify and accelerate delivery
→ Storytelling that aligns executives, teams, and customers
→ Exploration of AI and emerging tech to unlock new possibilities
Milestones along the way.
→ Built and led global teams of 30+ across design, research, and product.
→ Unified a global design ecosystem, cutting time to production by 18% and boosting adoption by 74%.
→ Delivered a North Star vision and design system, lifting CSAT by 18% and NPS by 16%.
→ Launched 5+ first-to-market products, fueling 19% B2B engagement growth.
→ Built an enterprise platform for Fortune 500 clients, landing 25 major enterprises in its first year.
“Design isn’t decoration.”
Great design is as much about precision as vision. I look for the story that challenges us, that forces us to see differently, and that leaves a mark. That’s why I lead with curiosity, invite collaboration, and create space for bold ideas to thrive. Success, for me, is when the story we write together matters to both the business and the people it serves.
*Disclaimer Yes, I swore. No, it’s not careless. “Fuck work” doesn’t mean avoiding it, work should feel inspiring, not draining. It’s a reminder that the best work is joyful, meaningful, and creates stories worth sharing.
→ A principle I’ve worked by since 2001.
I’ve built my career on choosing the story worth telling. From GoDaddy, Uniregistry, Tucows, and the BBC to consulting with Amazon, Nike, and Apple, I’ve led teams through uncharted challenges, explored bold ideas, and turned them into real-world impact.
I believe design isn’t just about outcomes, it’s about journeys. It’s about navigating complexity, uncovering clarity, and shaping experiences that leave people better than we found them.
What I bring.
→ Enterprise UX & Product Strategy grounded in real-world results
→ Global Team Leadership that inspires, empowers, and scales
→ Design Systems that simplify and accelerate delivery
→ Storytelling that aligns executives, teams, and customers
→ Exploration of AI and emerging tech to unlock new possibilities
Milestones along the way.
→ Built and led global teams of 30+ across design, research, and product.
→ Unified a global design ecosystem, cutting time to production by 18% and boosting adoption by 74%.
→ Delivered a North Star vision and design system, lifting CSAT by 18% and NPS by 16%.
→ Launched 5+ first-to-market products, fueling 19% B2B engagement growth.
→ Built an enterprise platform for Fortune 500 clients, landing 25 major enterprises in its first year.
“Design isn’t decoration.”
Great design is as much about precision as vision. I look for the story that challenges us, that forces us to see differently, and that leaves a mark. That’s why I lead with curiosity, invite collaboration, and create space for bold ideas to thrive. Success, for me, is when the story we write together matters to both the business and the people it serves.
*Disclaimer Yes, I swore. No, it’s not careless. “Fuck work” doesn’t mean avoiding it, work should feel inspiring, not draining. It’s a reminder that the best work is joyful, meaningful, and creates stories worth sharing.
→ A principle I’ve worked by since 2001.
I’ve built my career on choosing the story worth telling. From GoDaddy, Uniregistry, Tucows, and the BBC to consulting with Amazon, Nike, and Apple, I’ve led teams through uncharted challenges, explored bold ideas, and turned them into real-world impact.
I believe design isn’t just about outcomes, it’s about journeys. It’s about navigating complexity, uncovering clarity, and shaping experiences that leave people better than we found them.
What I bring.
→ Enterprise UX & Product Strategy grounded in real-world results
→ Global Team Leadership that inspires, empowers, and scales
→ Design Systems that simplify and accelerate delivery
→ Storytelling that aligns executives, teams, and customers
→ Exploration of AI and emerging tech to unlock new possibilities
Milestones along the way.
→ Built and led global teams of 30+ across design, research, and product.
→ Unified a global design ecosystem, cutting time to production by 18% and boosting adoption by 74%.
→ Delivered a North Star vision and design system, lifting CSAT by 18% and NPS by 16%.
→ Launched 5+ first-to-market products, fueling 19% B2B engagement growth.
→ Built an enterprise platform for Fortune 500 clients, landing 25 major enterprises in its first year.
“Design isn’t decoration.”
Great design is as much about precision as vision. I look for the story that challenges us, that forces us to see differently, and that leaves a mark. That’s why I lead with curiosity, invite collaboration, and create space for bold ideas to thrive. Success, for me, is when the story we write together matters to both the business and the people it serves.
*Disclaimer Yes, I swore. No, it’s not careless. “Fuck work” doesn’t mean avoiding it, work should feel inspiring, not draining. It’s a reminder that the best work is joyful, meaningful, and creates stories worth sharing.