Howdy adventurer. I'm Darren.


"The customer comes first, put the cutomer in the driving seat, be the arbiter of the customer experience" - this is what hear, but it's rarely what we see in practice. 

Today's reality is that most product teams are beholden to stakeholders, to the board, to their investors - AAR & GCR leading in most conversations - a short term focus on revenue that often leads to a lack of focus on long term success. Customers are relegated to digits on a dashboard.

 The above is not what I do, nor champion.

I help teams and businesses deliver meaningful products, services and experiences. Thinking on the future and how to transform organizations while developing sustainable design capabilities, bringing in research, strategic thinking and a deep understanding of design.

I’ve been fortunate in my career to work with not only some truly great people but also some of the largest brands on this sphere we call home - my work has spanned the globe consistently delivering results back to the entities I am a part of. I build, lead and inspire teams of all sizes - I love what I do and the opportunity to solve complex problem spaces is what get’s me out of bed in the morning.

I’m a design practitioner, builder and leader that’s puts the customer squarely in the driving seat, we are the arbiters of the experience and I ensure that conversation is at the fore-front in everything I do.

Communication, strategy and process are what I bring into an org, seeing the larger picture and what that image is on the final result. While when, how and what are all important questions, I like to ask Why.


Born and raised in a little city called London - that's where life begun. Between then and now I've moved about the globe looking for somewhere to drop anchor. From the city, to the countryside, to the suburbs. The UK to Brasil, a stint in the Cayman Islands and more time than I can remember in the USA - Austin is now home.

I'm a storyteller at heart, everything has an inception, the mid point and ultimate resolution. If you can tell it, people can understand it.


I've been a designer in some capacity for most of my life, from those early initial forays into the joy of connecting people to the message, witnessnessing a smile when a user 'get's it' out of the gate, to those moments filled with emotion that creeps in when a task is successfully completed.

I've worked in film, television, design and education... there's always something else to learn - something else to invent.

We're all storytellers whether we know it or not - it's that knack for exposing a narrative which brings understanding at all levels.


When I'm not working on the next greatest thing to spring from the grey matter, you can find me tweaking anything with an engine, throwing darts at maps and aimlessly cruising around on my bike or of course planning my next cabin build somewhere up in the mountains.

I can fly a plane too.